Event Planning A “How To Guide”
Planning an event can sometimes seem like an overwhelming task. Contrary to this occasional feeling, planning an event can be less overwhelming if certain precautions are taken. Consider this Guide an official Kwilliamspr “Event Planning for Dummies.”
Event Planning for Dummies
(How to escape general event planning stress)
Preface: It is safe to expect the general amount of stress one would encounter when planning an event. This is rightly so because each event has its value and its purpose. In addition to the expectation of stress, the value and purpose of the event must be established so that consistency can follow through the remainder of the planning process. An event that has value or purpose can be deemed an event worthy of planning and can be further equipped with a certain number of planners that is consistent with that value and purpose. This guide is a general guide that can work with planning groups of 4-8 members.
Bottom Line Thinking- Who is the target Audience and what are my returns?
Each event should have a promising return on
- Investment of time
- Money
- Energy expended
-The First Steps-
1.Objectives
Once event planners have established the purpose of the event, pre-planning phase, the first step is to set event objectives. Objectives are markers that planners are trying to obtain that are consistent with the purpose of the event. Objectives can be both Tangible and Intangible. One thing to also think about is objectives can be met pre-event and post event as well.
2.Budget
After objectives have been secured the next thing planners will want to ask themselves is how much money is available to spend? This question applies to all sizes of events.
Hat Trick Rule- Remember it is always a smart thing to wait on doing events if the required amount of money is not at hand. It only takes one time for an event to be bad to damage an image.
3. Elements
Now the fun part begins. Once the budget and objectives are paved in stone a brain storm of the elements needed for the event should be conducted. Consider this the creation of the HTR- “Big Picture”
These elements are as such:
Event Vision-
How do you see the event? The day before and the day of?
What are the expectations?
Any basic wants or needs?
4. The Essentials
Event planners should take the time to plan out, after the elements are considered, a list of “Must-Haves” for the event. These are things that can make or break the event and stream from hard costs to special guests. Some other examples are:
Permits
Special Rooms
Insurance
Event Designs
Company Participation
5. Environment/Venue
Once the above steps have all been brainstormed and considered it is safe to take on the thought of a venue. A venue can be considered as an essential depending on the event. Venues can sometimes make or break and event if they do not fit into the elements, essentials, and purpose of the event. With this said consider the Locations, date, and season in which the prospective event might be held.
Hat Trick Rule: Creativity goes a long way when considering a venue. It is also good to know that it costs to be creative at times but if you are good creativity can have a huge effect with a low cost.
Sample Venues:
Private mansions
Hotels
Convention Centers
Museums
Art Galleries
Country Clubs
Wineries
Private Tents
6. Style
In this step event style in accordance to the “Big Picture” will be planned out. Each event will need specific components to help aide in its purpose. Planners need to consider the event style in regard to its Energy and Emotion. It is smart to plan the event to have a certain mood and to exhibit a certain emotion that will be consistent with the purpose. These components can be achieved through venue, decor, music, food, activities and even guests.
7. Requirements
Before things start getting tricky, planners must continue to research requirements for all aspects of the event. Venue requirements are generally the bulk of code, law, and ethics that come with an event but others such as guest and transportation requirements might arise as additions are made to the event.
Venue-Staging, Lighting, Audio, Contracts
Guest-Guestlist, Security,Fanfare
Transportation-(Providing?)
Food- Menu and Staffing
HTR: These four are generally the biggest requirement holding elements that must be considered
8. Strategic Planning
Planning is easier if a micromanager is at hand. One person should hold onto a Critical Path and a Function sheet (A record of how the event is to go from beginning to end). These components will keep the group of planners on at tight time schedule that will ease a ton of stress.
HTR: Try creating the Critical Path on an excel spreadsheet included with the start and finishing dates and the planners names who will be carrying them out.
It is of the most extreme importance to update the critical path and function sheet as things occur during the planning process.
9. Timing
It is a good practice to keep a sense of timing in stride with all steps of the planning process. Sticking to the critical path and accounting for potential threats or complications will help keep the planning of the event on schedule
10. Creation of a new Critical Path
Upon the arrival of the event planners must create a new Critical Path to fit the components that need to be carried out before, during, and after the event. Also an updated copy of the function sheet needs to be re-distributed to all members of the planning committee and all staff that are participating in the implementation of the event. HTR: This will help establish a quick response to any complications
Here are some things to write down on your note pad. This video stresses key mistakes that can influence an event. As you write be sure to include any inspiring ideas that come to mind as you are thinking about the video. After the video, explore the guide as you are on your way to planning a successful event.
Practice and recording makes perfect!
Remember that practicing the art of anticipation and recording in a micromanagement point of view will help prospective events and future events end in success. Event Planning for Dummies is a basic guide that will get any event planner started on the path to creating a successful event. In addition to the basic steps I advise all planners to anticipate and brainstorm on outside factors that can influence their event. I also want to challenge all event planners to leave a strict paper trail of all decisions and plans so that the next time you plan an event you can see where improvement can be made.






